NTUC FairPrice is Singapore’s largest supermarket chain, established in 1973 as a social enterprise under the National Trades Union Congress (NTUC). Its founding mission was to moderate the cost of living by providing affordable daily essentials to the public. The first store, NTUC Welcome, opened in Toa Payoh and was later rebranded as NTUC FairPrice in 1983 following a merger with the Singapore Employees Co-operative .FairPrice+8NTUC Singapore+8Wikipedia+8NTUC Singapore+3FairPrice+3sglifestyle.fandom.com+3

Today, NTUC FairPrice operates over 100 supermarkets and more than 160 Cheers convenience stores across Singapore . It offers a variety of retail formats to cater to different consumer needs:Wikipedia+1Wikipedia+1FairPrice

• FairPrice Supermarkets: Standard outlets offering a wide range of groceries and household items.
• FairPrice Finest: Upmarket stores providing premium products, including gourmet and international selections.
• FairPrice Xtra: Hypermarkets combining groceries with electronics, clothing, and household goods.
• FairPrice Shop: Smaller stores located in heartland areas, focusing on essential items at affordable prices.Wikipedia
• Cheers and FairPrice Xpress: 24-hour convenience stores, with FairPrice Xpress operating at selected ExxonMobil petrol stations .FairPrice Group+2FairPrice+2Wikipedia+2
• Unity Pharmacy: Pharmacies offering health and wellness products, as well as pharmacist consultation services.FairPrice
• FairPrice Online: An e-commerce platform allowing customers to shop for groceries and household items from home .FairPrice

In 2019, NTUC FairPrice became part of the FairPrice Group, which also includes Kopitiam, Foodfare, and Link. This integration aims to provide a comprehensive range of food-related services, from groceries and ready-to-eat meals to dining options and a rewards program .FairPrice Group

Through its various retail formats and services, NTUC FairPrice continues to uphold its commitment to making daily essentials accessible and affordable for all Singaporeans.